Synergy

Synergy - the interaction or cooperation of two or more organizations, substances, or other

agents to produce a combined effect greater than the sum of their separate effects. 

Synergy | Define Synergy at Dictionary.com. 2015. Synergy | Define Synergy at Dictionary.com. [ONLINE] Available at: http://dictionary.reference.com/browse/synergy. [Accessed 16 March 2015].

This video for a Marks and Spencer Flower advert featuring the song by Clean Bandit - Rather Be ft. Jess Glynne. This is synergy because it is a advert that combines two different parties for mutual gain; M&S and Clean Bandit. with the exposure from this advert the song by Clean Bandit is being played more than if it was broadcast on the radio. With a catchy song they are enticing more people to buy their products and also this advert is appealing to watch and it shows all the fresh new flowers and some of the arrangements that could be bought for Mothers Day.

Another example of synergy is David Beckham and his multiple brand endorsements for companies such as: Diet Coke, Armani, H&M, Sainsbury's and Breitling. He has also signed a lifetime deal with Adidas for over $150 million. With all these endorsements for companies he is earning money everyday, whenever an advert is broadcast on TV or is used in a magazine or is used for a billboard. He makes about $42 million from endorsements every year. In 2013 he was number 8 on the list of highest paid athletes.